Web Worx

Onsite Optimisation & Meta Tags

Next we are going to focus on the tweaks we can make within the code to “prepare” your site for the search engines. These techniques change over time, so staying current with the engines is vitally important to the on-going success of your webpage.

Please note: you should never abuse any of these techniques. Everything with moderation!

Let’s start with Meta tags.

Meta Tags are HTML tags which provide additional information about a web document. Unlike regular tags, meta tags do not provide formatting information for the browser. They provide such information as the author, date of creation or latest update for the page, titles, descriptions and keywords (which tell the search engines the subject matter of the page).

For SEO purposes those last three (title, description and keyword) are what matter the most. Also important are alt tags (which provide additional information about images) and header tags (which indicate to users important areas of content on your page).

The Importance of Meta Tags:

• They help provide the information that is listed in the SERPs (search engine results pages).

• They are part of what influences (albeit only slightly) how well our individual pages rank on the SERPs. All major search engines utilise (if only partially) Meta description and title tags in an effort to understand the relevance of the site. They also look at alt tags (important in today’s Blended/Universal search results – which features video, images, etc.).

The Basics of Meta Elements & Tags.

Meta tags are not something you should spend a lot of time worrying about. But do focus on crafting them so they properly reflect your site and its mission.

Learn more about Onsite SEO Search Engine Optimisation Training Course