Web Worx

How to Convert your Clicks

by admin on Dec.17, 2009, under SEO

It’s not enough to get many website visitors.  If your website visitors don’t buy something on your website, then your website promotion efforts will be in vain.  It is ironic that most website owners spend all their time and efforts increasing traffic to their website and do little to increase conversion rates.   In a moment we will discuss four simple factors to help improve your conversion rate.  Many clients are amazed at how little things can make such a big impact.

We regularly speak to website owners who desperately want to increase traffic to their websites.  In one particular case, after an initial consultation we found that the site was actually getting 10,000 hits per month but hardly any conversions.  He had become so obsessed with increasing his rankings he had ignored such a fundamental issue.  The website owner thought he needed more traffic but after a few simple alterations to the website his conversion rate soon began to increase.  The inclusion of an opt in box also meant he was able to generate massive mailing lists to boost future sales.  Many website owners fall into this trap – increase rankings to increase traffic and this will increase sales.  It is not always the case.

At SEO Web Worx, we provide our clients with much more than a traditional SEO service.  There is more to Online Marketing than having the correct meta-tags and sound linking campaign.  We will look at the essence of your business and objectives to create a tailored online marketing strategy.

How do your clients find you? 

What works for your competitors? 

Which key phrases are working? 

Who is abandoning your site? 

How to increase conversion rate? 

What search engines rank you?

 

For free access to 37 SEO tools for your website research, optimisation and analysis http://www.seowebworx.co.uk/seo-tools

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