Web Worx

Nο longer саח businesses afford tο ignore tһе significance οf tһе internet!  Iח July 2009 113.68 Billion searches wеrе performed οח search engines worldwide.  Internet search volume һаѕ increased bу 41% іח tһе past year аחԁ аt a massive 58% fοr Google.  I find іt аmаᴢіחɡ tһаt tһіѕ colossus cyber creature іѕ still growing wіtһ over 1 trillion unique URLs indexed οח Google alone.  Everyday tasks саח аƖƖ bе accomplished online; going tο tһе bank, finding tһе perfect anniversary gift, chatting tο friends, watching TV аחԁ doing tһе weekly grocery shop.  Sο һοw ԁο уου compare οח tһе online high street?  Iѕ уουr shop front looking a ƖіttƖе tired аחԁ shabby?  Dο уου struggle tο ɡеt customers tο find уου bесаυѕе уου a stuck down a back street?  Dο people seem tο јυѕt window shop? 

Due tο tһе obscene amount οf competition οח tһе www today (yes, 1 trillion οtһеr sites) I believe tһаt businesses need tο change tһеіr outlook tο ɡеt ahead.  Bу treating уουr website, аѕ іf іt wаѕ a physical entity.  Arе products easy fοr уουr customers tο find οr аrе tһеу buried іח amongst HTML errors?  Dο уουr displays ԁο уουr product justice οr аrе уουr images small аחԁ web pages messy?  Aחԁ perhaps mοѕt importantly, аrе people going іחtο cafes, pubs, restaurants, meetings аחԁ talking аbουt уουr business?  Or аrе уου still wondering wһаt Facebook іѕ аƖƖ аbουt?  Uѕе tһіѕ simple bυt powerful metaphor tο һеƖр уου re-focus аחԁ identify іח wһаt areas уουr business mау bе failing!

Aѕ іf things weren’t bаԁ enough οח tһе high street, уου һаνе a whole army οf people аt уουr shop door, though уουr mailbox trying tο take уουr money fοr banner advertising, PPC, SEO, link building etc.  Internet marketing саח bе a minefield.  Businesses саח spend thousands tο חο avail аחԁ mοѕt website owners аrе blind аѕ tο wһаt tһеіr website іѕ doing.  Mу аחѕwеr tο tһіѕ іѕ STOP SPENDING NOW.  Dο חοt spend another penny уουr website until уου саח аחѕwеr tһе following qυеѕtіοחѕ:

1.    Wһаt ԁο I want tο achieve

2.    Iѕ mу Website up tο standard

3.    Dο I target tһе rіɡһt keywords

4.    Wһеrе ԁοеѕ mу traffic come frοm

5.    Wһο abandons mу site

6.    Hοw many visitors ԁο I convert

7.    Wһο аrе mу competition

Still саח’t find уουr website οח Google?  Want tο generate more revenue frοm уουr website?  Confused аbουt Internet Marketing?  Tһіחk уου mау bе wasting уουr money?  Unsure іf уουr site іѕ being managed properly?  Want tο know һοw уουr competitors ԁο іt?  Tired οf devoting valuable time wіtһ חο results?

Don’t waste аחу more time……………

·         Discover һοw tο optimise уουr οwח website

·         Hοw tο ѕtοр wasting money іח tһе wrοחɡ places

·         A targeted campaign tο ɡеt more sales, leads аחԁ sign-ups

·         Wһу уουr website isn’t working

·         Find out wһаt уουr competitors аrе up tο

·         Free up more time tο rυח уουr business

Website Audit

Iח a financial audit, уουr auditor wіƖƖ analyse, balance, check, examine, ɡο over, ɡο through, investigate, report, review, scrutinize, survey аחԁ verify уουr finances.

During a website audit wе wіƖƖ:

·         Analyse уουr meta-tags

·         Balance keyword density

·         Check tһе link popularity

·         Examine уουr website interactivity

·         Gο Over уουr website content

·         Gο Through coding errors

·         Investigate уουr competitors

·         Report factors tһаt сουƖԁ prevent уουr top ranking

·         Review уουr marketing efforts

·         Scrutinize уουr visitor behaviour

·         Survey уουr social media marketing

·         Verify  уουr target keywords

Sounds Expensive? 

Before I ɡο іחtο further detail аbουt exactly wһаt a website audit includes, I wουƖԁ Ɩіkе tο express tһаt tһіѕ іѕ חοt a service costing thousands οf pounds.  Wе offer a fаіr service fοr a fаіr price.  Tһе cost οf a website audit, іѕ јυѕt £250.  I wουƖԁ Ɩіkе tο stress tһаt tһіѕ іѕ very ɡοοԁ value fοr money.  Yου аrе חοt paying υѕ tο rυח οff a few SEO reports, еνеrу aspect οf уουr online business wіƖƖ bе scrutinised.

Recommendations wіƖƖ mаԁе bу myself, encompassing 15 years experience іח tһе field οf website promotion.  Tһе main advantage tο purchasing a website audit іѕ tһаt חοt οחƖу ԁο wе tеƖƖ уου wһаt’s wrοחɡ wе wіƖƖ tеƖƖ уου һοw tο fix іt.  Tһіѕ wіƖƖ save уου thousands іח tһе long term.  It gives уου options.  Yου саח ԁο tһе work yourself, уου саח outsource іt, уου саח split up аƖƖ tһе various elements, уου саח prioritise аחԁ mοѕt importantly, уου саח take control.

Take A Look аt http://www.businesswebworx.co.uk

        

Enhance Your Wordpress Experience With Plugins

One of the brilliant things about using Wordpress for your blog is the sheer number of plugins you can add to it.

A plugin is essentially a small piece of software or code you can install onto your blog in order to perform a function, such as to automatically update your blog with posts you make on your Twitter account.

There are thousands of plugins available, most of which are free to download and if you can think of something you would like to do on your blog, the chances are there is a plugin for it!

Akismet

This comes bundled with Wordpress and is the best anti-spam comment plugin available. Akismet checks your comments against it’s database to see if it looks like spam or not. If it looks dodgy, they are automatically moved to your Comments admin screen where you can either review them manually, or leave them to be deleted after seven days. Please note, to use Akismet you will need to obtain a free Wordpress.com API key.

All in One SEO Pack

This plugin enables you to further optimise each post and page on your blog for the search engines. You can create Title, Description and Keyword META tags for each post and page and avoid the duplicate content typically found on Wordpress blogs.

Flickr Tag

If you have a Flickr account, you can display any photos, sets or collections on a blog post or page of your choice without downloading the images to your server or setting up a separate gallery which doesn’t fit into your blog design.

Google XML Sitemaps

Help your blog posts get indexed and crawled with this plugin. Every time you create or edit a post, your sitemap is updated and all the major search engines that support the sitemap protocol, like Google, Bing, Ask and Yahoo are notified.

Secure Contact Form

This plugin allows you to create a professional contact form with zero coding knowledge and minimal configuration required. Using this form is much more secure than displaying your email address on a contact page.

Seesmic Wordpress Plugin

Add a further dimension to your blog’s comments section and allow your readers to leave you a video comment with this plugin.

Sociable

You can automatically place links to your favourite social bookmarking websites on each post and page of your blog with this plugin, making it easier for your readers to share your content and increase the chances of it going viral!

TweetMeme Button

Twitter is hot property right now and this plugin adds a button to each blog post you create and enables it to be re-tweeted easily. The button also provides a count of how many times your post has been re-tweeted throughout Twitter.

Twitter for Wordpress

This plugin displays your latest tweets on your blog, further integrating your Twitter account and Wordpress.

What Would Seth Godin Do

Seth Godin advocates using cookies to distinguish between new and returning visitors to your blog. By using this plugin, you can display a message to first time visitors asking if they would like to subscribe to your RSS feed or something else if you would prefer.

Wordpress Related Posts

As the content on your blog increases, this plugin is very useful to encourage your visitors to stick around longer. It generates a list of similar posts based on tags at the bottom of each blog post.

Wordpress Video Plugin

This plugin enables you to embed videos with ease from a number of supported websites such as Youtube, Daily Motion, Google Video, Myspace TV, Metacafe, etc.

http://www.seowebworx.co.uk

        

Looking for domain and webhosting in Australia? You’ve got plenty of choices to choose from. When you are ready to get your own website, whether it is for business or for pleasure, you need to do a little research before you make any decisions regarding your providers. If this is your first experience having your very own website, you may need a little guidance and direction. This article will outline the importance of domain and web hosting in Australia.

The first thing that you need to do when you are going to have your own website is find a domain name. You should select something that either gives the name of your business or company or is your personal name, if the website is personal use.

If the first name that you’re looking for isn’t available, try a different extension. Many new extensions have been added recently like.biz and.info. You can always try.com, . Net and so on, first. If you can’t seem to get the exact Australian domain name that you’re looking for, you could use abbreviations or a mixture of letters and numbers that say the company name. Companies buy domains in bulk. They will typically sell you a domain name for a reasonable price.

The more popular your domain name has the potential to be, the more expensive it will be. If you select a domain name that checks out with search engine optimization software and returns a favorable future reference, you may pay more, but it will totally be worth it. What this means is that you will have a lot more traffic flowing to your site than many other sites do.

If you are still unable to find a domain name that is to your liking, you can always use a subject specific title for your site, if it is available. For instance, if you sell saddles for horses and your company name isn’t available, you could always try saddlesforyou.au.com.  There are plenty of different variations that you can use to get the desired effect. Just make sure that you are not being too creative when you come up with your website name.

Make sure that your site name sounds professional and makes sense to most people. Run the name by several people before settling on it. If you’re sure that your business is going to stay around for some time, it is wise to buy your domain name for as long of a term as you possibly can.

Once you’ve chosen your domain name, you’ll need to find a web hosting company to host your website content. There are companies all across the globe who will host your site for a nominal fee. It is really best to go with a web hosting company that is in the same country as you are. That way you know that the servers that are being used are secure and that you will always have nonstop coverage and support when you need it.

Many Australian web hosting companies will charge a low monthly fee for hosting your website but then try to nickel and dime you with extras that should be included. Many of these web hosting companies will allow you to use their services without a contract but most of the time, you need to find out what sort of terms are available and how much you can save by electing to sign a contract.

Using Microsoft FrontPage, you can quickly and easily design your site and get it up and running. Many Australian web hosting companies don’t provide you with any site design or design support. Make sure you are getting what you paid for. If you have complex software to try to follow or even worse, if you are forced to try to use HTML, you may get frustrated and not be able to design a site that really sells your product.

When you are looking for domain and webhosting in Australia, make sure that you find a web hosting company that gives you unlimited storage, unlimited email accounts, unlimited data transfer and virus protection on many levels. Don’t pay too much for too little, do a little research and compare companies to ensure that you’re getting the very best domain and web hosting company available for the money.

When you want the best domain and webhosting in Australia, stop by and visit http://www.westonwebworx.au.com/. You’ll find an incredible variety of full service options available with Weston Web Worx, whether you need domain names, web hosting or all of the above, you’ll find the best prices with the best services available.

        

When business owners try to take matters into their own hands they can become confused by the unreliable, conflicting information that is all over the internet.  Here are some common web marketing myths to demonstrate;

Top Rankings on Google are all that Matters

This is possibly the worst mistake businesses make in their online marketing campaigns.  They become so focused by Top 10 Google, they loose the ability to see the wider picture.  For example, if you haven’t done your keyword research then you may spend all your time and efforts getting a key term PR for something that no-one searches for.  You may ignore the fact that social media marketing may be the answer for your business, for example, if you are a party planner you are far better using facebook or you tube to generate traffic as it is an experience that you are selling.  Facebook gets over a third of the number of unique visitors that Google does. And it continues to grow.  When asked if ranking was dead, spokesperson for Google Matt Cutts replied, “The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don’t worry about ‘can I show people that I rank number one for my trophy phrase.”

The More Links the Better

With the latest Google algorithm changes it is paramount that you follow the quality not quantity rule.  Google seem to be doing everything they can to stop spamming.  Most of the social bookmarking sites now use the nofollow rule for example Digg announced that this was to be applicable to any external link they could not vouch for on 2^nd Sept 2009.  Gone are the days of using automated software to post to 1000 directories at a time.  The criteria is extremely strict for a link to count.  We use certain conditions to regulate linking to ensure that a clients site is never penalised or attributed to spam, link farming etc.  Including to never post more than 5 links per day for a site. 

When you have a good rank for your keyword you can stop optimisation of your website

It is relatively easy for a professional SEO company to achieve fast results when it comes to rankings.  Whilst you may enjoy a honeymoon period if your site is new or has just had some major changes, 9 times out of 10 this does not last.  It is as if the Google Spider says, hang on a minute, you don’t deserve to be up there!  It feels it has been tricked and gets revenge by pushing you back down to page 6.  There are no quick fixes, no get rich quick schemes and no instant rewards, sound search engine optimisation is lengthy, time consuming and difficult.  Successful campaigns last months or years not weeks to give you sustainable search engine presence.  I like to compare it with weight loss, the quicker you achieve it, the faster you put all the weight back on and you’re back to square one. 

Search engines are the only channels to market your product

It is almost impossible to shake this misconception.  While it is true that search engines can generate huge amounts of traffic for your website there are other marketing channels which may be worth exploring……….ever heard of E-Bay for example?  Also countless other internet marketplaces and product comparison sites are worth exploring.

It is better to have good rankings for the term ‘shoes’ than for ‘size 3 ladies stiletto’

Give me P1 for ‘size 3 ladies stiletto’ any day!  This is because people who search for long tail key terms such as this are ready to buy now.  A person who just searches for shoes is the in first phase of internet searching…….Browsing.  I would rather have 100 people who are ready to buy visit my shoe store than, 10000 people who are just looking.  Another huge aspect to internet marketing is ensuring that you are getting the right traffic to your site.  Furthermore, the length of search queries has increased last year.  Longer search queries, five plus words on average, increased 10% between Jan 08 and Jan 09. 

Still can’t find your website on Google?  Want to generate more revenue from your website?  Confused about Internet Marketing?  Think you may be wasting your money?  Unsure if your site is being managed properly?  Want to know how your competitors do it?  Tired of devoting valuable time with no results?

Don’t waste any more time……………

• Discover how to optimise your own website
• How to stop wasting money in the wrong places
• A targeted campaign to get more sales, leads and sign-ups
• Why your website isn’t working
• Find out what your competitors are up to
• Free up more time to run your business

Click here for more advice or a business website report

        

One of the biggest misconceptions in search engine optimization is that ranking on Google and Yahoo is all that matters.  Potential clients have a single goal:

“Get me a top-ten ranking on Google.”

We aim to separate fact from fiction!  Yes, we can get you a top 10 position in Google BUT:

If the placement is for a term that no-one searches for, it will probably not help your business one bit.

At SEO Web Worx, we provide our clients with much more than a traditional SEO service.  There is more to Online Marketing than having the correct meta-tags and sound linking campaign.  We will look at the essence of your business and objectives to create a tailored online marketing strategy.

How do your clients find you? 

What works for your competitors? 

Which key phrases are working? 

Who is abandoning your site? 

How to increase conversion rate? 

What search engines rank you?

Knowing how your potential customer will actually search for your product is paramount.  If you don’t take the time to figure out what keywords people are using to find your products or services, all you can do is blindly guess.  You’ll probably be able to guess some good keywords, but there are likely to be hundreds of others that you haven’t even considered.  Some of your choices may not even be worth targeting.  Keyword research is of primary importance, if you don’t do it, you either won’t get much traffic or that traffic will be low quality.  Usually it will be a combination of both.  As a result your sales and profits will suffer.  The people looking for your products may never find your website.  Essentially you would be wasting the potential of your website.  If you want your website to succeed, keyword research is a must!

For free access to 37 SEO tools for your website research http://www.seowebworx.co.uk/seo-tools

Visit:  http://www.seowebworx.co.uk    E-Mail: report@seowebworx.co.uk

Skype:  web-worx    MSN IM:  web_worx@live.co.uk     UK Tel:  0844 8843497 

The Importance of Keyword Research

A number 1 listing on Google can be totally pointless if it is for the wrong keywords.  If the wrong people or too few people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you succeed or not.  If you target the wrong keywords, you’ll waste a lot of time, energy and money. 

Research is essential as there are so many search variations such as:

• Adding extra descriptive words
• The use of a synonym for your product
• A whole sentence or just a 2 word phrase
• Regional spellings or terminology

Some other people might not even know what your product is called.  Some people may search for a very broad phrase, while others search for something very precise.  You just don’t know really know what people are searching for unless you do some research.

Here is some basic information to get you started.

Browsing

During the first research phase, web surfers use general keywords to find information. For example, a web surfer might be interested in an MP3 player. The keyword that the web surfer might use in search engines could be:

 Mp3 player

People who use keywords for browsing are usually looking for information only. Keywords for browsing usually have a very high search volume. Getting a top 10 ranking for these general keywords is very difficult and nearly impossible.  It is unlikely that a web surfer who uses such a generic keyword will buy something.

Comparing

In the second research phase, web surfers narrow their selection because they now know what type of product they want. For example, the web surfer might have found out the he is interested in an USB stick MP3 player with 1 GB flash RAM. The keywords of these web surfers are more specific:

Mp3 player 1 GB

People who use keywords for comparing are more ready to buy. 

Buying

During the last research phase, web surfers know what they want to purchase. They are just looking for the website with the best offer.  For that reason, these surfers use very specific keywords:

TrekStor i.Beat move 1 GB Video MP3 Player

People who use keywords for buying are ready to buy. However, these keywords won’t help you much if you offer competing products.

Comparing keywords are probably the best keywords that you can target for your search engine optimization campaign.  They often have much lower search volume than general keywords but they will lead to more sales and it is much easier to get top 10 rankings for these keywords.  Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy.  To get best results with your search engine optimization efforts, you should concentrate on that keyword type.

Do not use single word keywords

Single words cannot be promoted effectively.  For example, it is not likely that someone looking for “free accounting software download” is going to type just “software” into the search box.  Avoid the most popular keyword phrases because you’ll be competing with millions of other pages for a search engine’s attention. It is unrealistic to think that a new website could rank number one on a popular phrase like “mp3″. More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.  People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Long Tail keywords make your website more relevant

Long tail keywords are much more targeted to a specific sub topic. The nice thing about discovering long tail keywords in your particular niche is that they typically have a much lower level of competition, so it is easier to rank in the top ten in the search engine results. 

Search engines analyze all pages of your website and put them in a context. Start with long tail keywords and then extend your keyword list. If you’re selling MP3 files, you should optimize your web pages for keywords such as “independent bands mp3″, “80s pop music mp3 download” and similar keywords first.  If your website has many rankings for these keywords, search engines will find out that your website is relevant to the mp3 topic. As soon as search engines consider your website relevant to this topic, it will be much easier to get high rankings for keywords such as “mp3 download” or even “mp3.”

4 Quick Tips

1.  Comb your web site for keywords. Every different way you have described your business on your site is a new keyword or set of keywords.

1. Look through your web logs for the search terms people have used on your web site or to find your web site. This is critical data that few businesses tap into. If people are already using particular keywords to find your site, then those keywords likely warrant extra promotion.

1. If you sell products, you can combine brands with attributes of the products (color, width, size, etc.) to create many specific, buying keywords.

1. Find out what keywords your competitors target.  This information can be very useful. But don’t just assume that your competitors are smarter than you are. You will still need to test to see which of their keywords are effective.

        

This is a Step-By-Step guide to using the Bullet “Money Trick”

Ok – Strap on your seatbelt… Away we go!

STEP 1:

Register your domain. We suggest www.123webhost.co.uk – only 99p

Make sure you get your main keyword (or as close to it as possible) in your domain name.

STEP 2:

Find a page with related content to your product on a page from Wikepedia or similar

STEP 3:

In your browser at the top, click View —> Page Source and copy everything from <style> to right before the </body> tag.

STEP 4:Open the page called index.php that came in the file that you downloaded

Download this file http://www.westonwebworx.co.uk/bullet.zip

STEP 5:

Enter your main keyword in place of “ ” in the title tag:

Example:

<title> </title> changes to <title>Golf Fitness Tips</title>

STEP 6:

keywords tags

Enter related keywords between the quotes in the content and keywords tags

Examples:

<META content=”

KEYWORD PHRASE GOES HERE“>

<META content=”

KEYWORDS GO HERE“>

STEP 7:

Paste the content you copied from the source code into the spot that says “Content Goes Here….”

STEP 8:

Edit the link after $offerURL = to your affiliate link for whatever the product is that you’re promoting.

STEP 9:

Save the file and upload it to your server’s root directory along with the other file in the bullet.zip

STEP 10:

Type your domain name into the Google keyword tool to search for key words relating to your page

STEP 11:

Compile your list of keywords, and fire up your campaign!

STEP 12:

Send me your feedback!

Enjoy and go make some money.

        

Valid HTML code is crucial to search engine optimization

Why valid HTML code is crucial to your web site’s search engine optimization efforts and subsequent high rankings:

Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: the validity of the HTML code.
What is valid HTML code?

Most web pages are written in HTML.

As for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.

Like any language, HTML constantly changes. As
HTML has become a relative complex language, it’s very easy to make mistakes … and we do know by now the favorable weight the new msn.com beta search engine places on proper coding practise … see a recent article on msn.com coding requirements

HTML code that is not following the official rules is called invalid HTML code. Why is valid HTML code important to search engine optimization and your whole marketing effort?

Search engines have to parse the HTML code ofyour web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find the content on the page, and there ends your seo efforts and quest for high rankings of that page.

Search engine crawler programs obey HTML standards. They only can index your web site if it is compliant to the HTML standard. If there’s a mistake in your web page code, they might stop crawling your web site and they might lose what they’ve collected so far because of the error.

Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason your web page cannot be found in search engines.

If you don’t close some tags properly, or if some important tags are missing, search engines might ignore the complete content of that page.

How can you check the validity of your HTML code? Fortunately, there are free services that allow you to check the validity of your HTML code.

The search engine optimization community’s HTML validator is the W3C HTML Validator .

It is the service that checks HTML documents for conformance to W3C HTML and XHTML recommendations and other HTML standards.

Just enter the address of a web page at the free W3C HTML Validator and the Validator will tell you what errors are on that page.

Although not all HTML errors will cause problems for your search engine rankings, some of them can keep web spiders from indexing your web pages and spoil your search engine optimization efforts.

Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at least the biggest mistakes in your HTML code are corrected.

.. run your web pages through the W3C validator, make the recommended alterations and the new MSN.com beta search will love you .. the MSN search engine places a high value on proper coding practise.

        

http://www.tmz.com/2009/07/23/dev-patel-freida-pinto-slumdog-millionaire-video/

        

Ok post 1 here goes……

Hope to have someone join in soon!!!